Multiplier — YeYe Agency case study

How a Singapore Payroll Platform Launched in Czechia and Slovakia in Parallel

June 13, 20243 min read

There is an irony at the centre of this story, and it is worth sitting with for a moment.

Multiplier, founded in 2020 and headquartered in Singapore, exists so that companies can hire people abroad without setting up a legal entity in every country. It is an Employer of Record and global payroll platform: it employs staff on its clients' behalf across more than 150 countries, absorbing the contracts, the payroll, the statutory benefits and the local compliance that would otherwise force a company to incorporate before it could hire.

Which raises an obvious question. If your entire product is "you don't need a local entity" — what happens when you need one?

The challenge: an entity company needs entities

The answer is that a platform like Multiplier owns legal entities in the markets where it operates directly. Those entities are the infrastructure the product rests on. And building them is exactly the work Multiplier's own customers pay to avoid.

In 2022, Multiplier turned to Central Europe. Not one market, but two: Czechia and Slovakia, in parallel. Two jurisdictions, two sets of company law, two banking systems, two registries — and a company running the project from Singapore, eight time zones away.

For a business whose credibility rests on getting local compliance right for everyone else, getting it wrong for itself was not an option.

Multiplier's global employment network

What we did

YeYe Agency built both entities and the operational layer beneath them:

  • Company establishment in Czechia and Slovakia — two incorporations, run in parallel rather than sequentially, so neither market waited on the other.
  • Official seat service in both countries — a registered address that satisfies each registry's requirements, with mail handling behind it.
  • Executive director service in both countries — the statutory director role that Czech and Slovak company law requires, filled locally so the structure is compliant from day one rather than compliant on paper.
  • Bank account opening in Slovakia — including the corporate KYC process, where a foreign-owned structure with a Singapore parent is precisely the kind of applicant that banks slow down.
  • 'True beneficial owner' registrations — the ultimate-beneficial-owner filings both countries require, done correctly the first time.
  • Databox management — the mandatory electronic mailbox through which Czech authorities communicate, monitored so nothing sits unread until it becomes a penalty.

The result: two markets, one timeline

Multiplier did not enter Czechia and then, later, Slovakia. It entered both, with the same operating model, under one project.

Compliant hiring and onboarding across the European Union

For a platform that sells speed of market entry — contracts issued in days, employees onboarded across borders without local infrastructure — that symmetry mattered. The company could offer both markets to its clients on the same terms, at the same time, backed by entities it owns rather than partners it rents.

The statutory director requirement, the beneficial-owner filings, the Slovak bank account, the databox: none of these are interesting. All of them are load-bearing. Miss one and the entity exists legally but cannot function commercially.

Why it worked

Two jurisdictions, one team. Czechia and Slovakia look similar from Singapore. They are not. Running both through a single partner meant the differences were absorbed internally, not escalated as surprises.

Compliance as design, not repair. Beneficial-owner registration and the executive director role were built into the structure at formation. They were not patched in after a registry rejected a filing.

Distance made irrelevant. The project ran from Singapore. The work happened in Prague and Bratislava. Nobody flew.

There is a lesson here for any company expanding into Central Europe, and it is slightly uncomfortable: even the businesses whose entire product is removing the burden of local entities still need someone to build theirs.

Someone local. Someone who has done it before.

Yeye Agency

Yeye Agency

YeYe Agency helps Turkish and international companies expand into Central Europe — company formation, market entry and back-office operations, managed end-to-end.

Back to Blog